How data driven marketing can kill a brand – perhaps even on TV!

Here’s an idea for a new psycho-drama driven by data driven marketing which is killing brands – from Said Business School’s Alex Connock and The Fourth Angel’s Angie Moxham. And perhaps coming to ITV1 sometime soon… Dark Patterns: ITV 9pm, thriller. It’s not a bad idea. Maybe Anna Friel could be the lead, as the […]

CREATIVITY IN PR – THE AGENCY VIEW

“Creative ideas have to be rooted in insight-based, brand-centric strategic thinking. If your ideas don’t support the business and brand’s objectives, what’s the point? Jazz hands are fun to watch, but become quickly irritating if all they’re doing is wafting thin air rather than creating a perfect storm to drive a measurable outcome. Having a […]

FEEL THE FEAR AND DO IT ANYWAY

Feel the Fear and Do It Anyway. By Susan Jeffers. I remember being tipped off about this book in my late 20’s. Won’t, for a change, bore you with the deets as to why. Anyhoo I read it in about twenty mins and it has served me well ever since. As a “successful” biz woman […]

OUIJA BORED – THE INEXORABLE RISE OF JARGON & ACRONYMS

A tongue-in-cheek opinion piece by Sound & Vision Angel, Paul Wightman
 The past year has seen the addition of 1,000 new words & phrases to the Oxford English Dictionary, including: ‘Spad’ (special political advisor); ‘Masstige’ (mass market products marketed as prestige luxury goods) and the enduring car crash that is, ‘Impactful.’ So at the risk […]

TIPS ON INTEGRATION

Truly integrated PR, comms and marketing campaigns are not common enough, says Angie Moxham, founder and Arch Angel of the North of Integrated comms agency The Fourth Angel. However, she says there are huge benefits to be reaped if you can deliver true integration. Moxham, who also founded award-winning PR consultancy 3 Monkeys, shares with […]

ANGIE MOXHAM JOINS THE DEBATE RE THE PRCA “MERGER” WITH THE APPC

Angie Moxham, founder of 3 Monkeys and now The Fourth Angel, and ex PRCA, speaks out against the PRCA’s proposals, arguing that the campaign to merge flies in the face of fundamental principles all democracies should adhere to  I’ve been in the PR industry since 1989 and have always promoted joined-up comms: telling one brand […]