WHO ARE WE?

The Fourth Angel offers a lateral approach to integrated comms for brands that crave smarter and better.

We are agnostic in our approach. We aim to be the “ministers of truth”: to solve your business and communication objectives with authentic, meaningful, swift, savvy and salient brand-centric campaigns. That deliver. No bull. Just bottom-lining, honest brilliance.

We’re a host of experienced pros from manifold PR and marcomms backgrounds. Our motivation is simple and pure: do the best work for and with the best people and brands.

If this strikes a chord call us on 0203 305 5574

or email halo@thefourthangel.com

or pop in and see us at 151 Wardour Street, Soho, London W1F 8WE

MEET THE ANGELS

Seraphim is The Fourth Angel’s brains trust.  With very clever and experienced people floating around it.  People whose opinion we love, trust and respect.  As they do us.  They have both specialist sector experience as well as disciplinary excellence.  From Godfathers and Godmother of the video gaming industry, fashion, politics, shopper marketing, motion pictures to a brand guru.  There’s a lot of goodness in there to help us help you.  Holler for more intel!

FEEL
A VIBE?

OUR WORK

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BRANDS WE'VE HELPED

BRING ON THE GONGS

We’ve won a host of awards but we don’t like to talk about it. Not! Every one is thanks to brilliant clients and colleagues working together to knock the ball out of the park.

Most recently we were a finalist for the CIPR Excellence New and Small Consultancy of the Year 2020. And we are currently shortlisted for the PRCA DARE Awards for best new consultancy as well as our client work for Joules and Prezzo.

Angie our founder won numerous awards including PR Week’s new and the PRCA’s mid-sized consultancy of the year.

Other campaigns have attracted recognition from awards as diverse as digital and integrated comms gongs to being shortlisted for the New York Film Festival.

We don’t set out to win awards. Our starting point is solving your brand and business challenge. The good.always.will.out.

PRCA
CIPR

BRACE!

If you want to know what we’re musing or mithering over and about right now please do go dive in here:

WORK WITH US

We’re growing fast; but will only grow as fast as the talent we attract. If you want to be an Angel, chuck us something over that you’re proud of. Don’t forget we’re agnostic. We just want to grab brilliance by the short and curlies. You could herald from any background. If you feel a vibe, chances are you’re an ideal colleague.

So hola!

Get in touch
The tightest grip is an open hand
Gemma Went
F-E-A-R has two meanings: ‘Forget Everything and Run’ or ‘Face Everything and Rise’. The choice is yours.
ZigZiglar
Wisdom begins in Wonder
Socrates
Be kind, for everyone you meet is fighting a hard battle.
Plato
It is better to die on your feet than live on your knees.
Emiliano Zapata
You can do anything, but not everything.
David Allen
You miss 100 percent of the shots you never take.
Wayne Gretzky
Even if you’re on the right track, you’ll get run over if you just sit there.
Will Rogers
The cure for boredom is curiosity. There is no cure for curiosity.
Ellen Parr
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Calling all influencers! If you are looking to get in touch with us about working with any of our clients, or just to get added to our lists, please hit us up on the email address below with a link to your channel, a bit about your fabulous self, the sort of things you post about and what (if any) brands you are interested in.

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We’d love to hear from you. Do you crave smarter and better? From your comms partners? From your colleagues? If so, HOLA! Fill in the boxes on the right; hit send; and wait for an Angel to fly in.

0203 305 5574

halo@thefourthangel.com

151 Wardour Street, London, W1F 8WE

THE FOURTH ANGEL

0203 305 5574

halo@thefourthangel.com

151 Wardour Street, London, W1F 8WE

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Angie Moxham

Arch Angel of The North

Angie is one of the best known female PR gurus in the industry.  An English Lit grad of St. John’s College, Oxford, she started her career in radio as a commercials producer before moving into news and features presentation.

She has worked with everyone from Microsoft, Coca Cola, WRAP and Sainsbury’s, to United Biscuits, Superdrug, Starbucks and Disney to name a few.

Angie has owned and run two award-winning agencies – Le Fevre Communications and 3 Monkeys – which won just about every award under the sun. 3 Monkeys was one of the UK’s most successful mid-sized independent PR agencies before Angie sold it to the Edelman Group in 2016.

Known for her love of working on challenger brands or brands trying to rediscover their mojo, Angie is a passionate practitioner who insists on nailing the right strategy before going big on creative ideas.  What floats her boat most, however, is bottom line outcomes, thanks to brilliant outputs.

Angie set up The Fourth Angel in 2018 and believes that the Good.Will.Out.

She prefers to talk about you rather than herself. But If you want a balanced view – in case you want to chat – read at your leisure…

If you likey then call-ey Angie on 07889 209950 or our switch 0203 305 5574

Alex Macdonald

Zeitgeist Angel

Alex is a passionate communications strategist and marketeer with an innate commercial sensibility.

Alex has worked in both global media agencies such as HAVAS, across tier one accounts such as Uber, Emirates and EDF and also in independent experiential and brand strategy businesses like Background Creative Counsel.

It is at Background where Alex’s flair for and understanding of current cultural trends and influences, plus his ‘crystal ball’ thinking on future trends, led him to deliver some very cutting edge campaign solutions. By pulling in some of the worlds’ best cultural minds to answer each brief differently, unique and ambitious projects followed.

He has worked on successful projects for Airbnb, Pernod Ricard, LG Electronics, Under Armour, Sik Silks, Absolut Vodka, Mulberry and the relaunch of The Face in the UK and it’s subsequent global event experience in partnership with the Soho House Group.

Becky Westaway

Golden Angel

Becky is our Golden Angel and has over 13 years of experience in the PR industry, working across multiple sectors and is known for delivering creative and thought-provoking campaigns, that stay authentic to the brand and deliver to the bottom line. Over her career she’s also worked both agency side and in house, making her uniquely placed to truly understand the needs of the client and their stakeholders. Pushing PR further up the priority ladder, ensuring they’re always part of the original brief and not the marketing add on, drives her thinking.  
 
Becky first met Angie right at the beginning of her career, spending three and a half years in the jungle working on some of their highest-profile clients including 3 Mobile, Post Office and Skype. Since then she’s worked for multiple agencies and brands including Canon Inc, H&K Strategies, Pizza Express, Intel, LG and most recently Avon Cosmetics. She’s meticulous when it comes to the detail and known for being a stickler for quality. If the work doesn’t say something exemplary about the brand, it doesn’t go out the door. Oh yeah, and did she mention that she’s delivered two front-page stories in her career, doubled the ROI value of her some of her biggest clients and briefed global boards on PR strategies?

Cai Wilshaw

Dragon Angel

Cai is an events, media, and comms specialist having worked for the past few years in the media industry. As well as being an Angel, Cai is also a programme editor for The Economist, and a contributor to Forbes and the BBC on diverse leaders and US politics.

He was until recently Head of External Affairs at PinkNews, the world’s most-read LGBT+ publisher. Cai led the events and research, growing revenues x4 in two years, and spearheaded the comms strategy. He was responsible for confirming speakers including Keir Starmer and Jeremy Corbyn, Michael Gove, Matt Hancock, Penny Mordaunt and Arlene Foster.

He has also worked at The Economist where he was the content editor for some of The Economist’s largest summits including the Sustainability Summit, Pride and Prejudice LGBT+ Summit, and the Global Financial Forum which he led while on secondment to Dubai.

Caroline Antscherl

Angel of Influence

Caroline is our Angel of Influence. She first met Angie when she worked at 3 Monkeys, before that she was in the world of TV working as a producer and director on documentaries and reality shows including I’m a Celebrity Get Me out of Here, Paddington Green and Lad’s Army.

Once entering the world of PR Caroline became a publicist specialist, she hits the phones and builds relationships with journalists across broadcast, national, consumer and online media. 

She has also been more recently before becoming an Angel, a celebrity partnership manager as well as publicist, working at Age UK and Tommy’s the baby charity. She took Tommy’s from paying large fees to work with celebrities, to creating a celebrity ambassador programme to get the celebrities to work with Tommy’s as their chosen charity to support. 

Now she is an Angel, she works across a variety of clients in consumer and B2B, landing coverage and securing key influencers for events.

Dorcas Matomby

Rising Angel

Dorcas is our fresh-face graduate, who not only is the target audience for many of our clients, but knows how to reach them. Dorcas first encountered the world of marketing via the Brixton Finishing School in the summer of 2019. Since then, she has had the opportunity to enter a number of award-winning agencies, even working alongside them in workshops and masterclasses.

Through this newfound network, Dorcas was invited alongside Ally Owen, the founder of Brixton Finishing School to speak on the Dog’n’Bone Podcast hosted by the Propeller Group, discussing the difficulties faced by those of diverse backgrounds trying to break into the advertising industry. She then went on to speak with Ally on a panel at Facebook ‘Meet Your Future’ event, speaking directly to brands on how to encourage and promote diversity and most importantly inclusion, in their teams and the benefits of doing so.

Joining The Fourth Angel is Dorcas’ official debut into the PR world and she hopes to bring new and different ideas into an already amazing agency, from her unique experiences and perspectives of the world.

Emily Morrison

Whispering Angel

Emily is a consumer lifestyle PR specialist, with a passion for media relations. She has worked across FMCG, beauty and health and has developed incredibly strong relationships with journalists across national and consumer lifestyle media.

She has worked on Costa Coffee, executing the strategy to launch the Costa Clever Cup, which has been shortlisted for a 2020 SABRE Diamond Award. Emily has also run the day-to-day press office for clients such as Freesat, Iceland supermarket and Blue Diamond Almonds. Most recently she has also joined the Prezzo team to help with announcing the reopening of their restaurants across the UK.

Emily has also worked on content-led campaigns, including AXA PPP healthcare’s Best You campaign, which saw her travel to Wales with Katie Piper to do a photoshoot in the freezing cold sea, as well as create a podcast series with Vue Entertainment with the likes of Richard Curtis and Ellie Taylor!

Fran O'Leary

Angel of Corporate

Fran O’Leary is a Co-founder of Lodestone and the Director responsible for Client Services. She has over 8 years’ experience at board level advising clients in a wide range of sectors on strategy, public affairs, corporate communications, corporate change programmes and M&A. She has advised Young’s Seafood, Tangle Teezer, the British Poultry Council and many other organisations.

She started her career in the media and she has written for The Times, The Cambridge Evening News, the Fabian Review, Demos Quarterly and magazines. During her time in TV, she made Bafta nominated programmes for ITV, Channel 4, five and other broadcasters. Prior to becoming a Director of a city based communications consultancy, she worked in a policy and research related role within Government.



Hannah England

Angel of Lifestyle

Hannah is a brand communications specialist with over six years experience, working predominantly with clients in the FMCG sector. She specialises in media and influencer relations, project management, and event management, with demonstrated strength in delivering national and lifestyle coverage weekly, whilst also delivering events for a variety of clients, both within the UK and globally.

She worked with NIVEA, managing the day-to-day press office, launching new products and delivering a variety of events. She helped broker NIVEA’s partnership with London Fashion Week, positioning the brand’s newest deodorant launch as the must-have backstage beauty essential at LFW, helping to keep fashion fresh behind the scenes and on the catwalk.

She has also worked with a number of celebrities and influencers who have acted as brand ambassadors, including Daisy Lowe, Vogue Williams, Jada Sezer, Julie Montague and Zanna Van Dijk.

Julia Devonshire

Angel of Excellence

Julia has around 20 years of consumer, b2b and corporate PR experience under her belt. She is a self-confessed  perfectionist; results focused and obsessed.  On time and in budget.  Within reason. Julia’s infective positive nature and wide-ranging experience means that she knows most campaigns can be successfully delivered.  All you need, she and all of us Angels believe is passion, tenacity, and in some cases, bloody hard work.  Often 1% inspiration and 99% perspiration.  With the best roll on around. Problem solving and troubleshooting are her forte – and her energy will not waver until excellence has been achieved.

Julia has worked at many  London agencies including Porter Novelli, FleishmanHillard Fishburn, Launch PR and Clarion Communications. She says that the best thing about working at so many agencies is that you can replicate the best bits – and avoid the worst.   Each have taught her something new, something special, across multiple sectors.  Julia, it must be said, would be sublime on Have I Got News For You?. Most recently she has led press offices and integrated UK campaigns for Poundland, Prezzo and Vicks – while simultaneously leading UK teams on complex global category campaigns for the European Fruit Association, Potato Council and the Greek Ministry of Agriculture.  Kapow!  Brace in anticipation of meeting our Angel of Excellence!

Martha Dalton

Angel of Public Affairs

Martha Dalton is a Co-founder and Managing Director of Lodestone. She works closely with senior leaders to deliver high impact communications campaigns. A former Director of a City communications consultancy, Martha has worked on issues at the centre of national debate and advised clients in the UK, Europe and USA. Her relevant experience is working for the NHS, 20+ Universities, Tangle Teezer and a European health & wellbeing campaign. 

She has advised a number of political campaigns most recently as Comms Director for Lisa Nandy’s campaign for Labour Leader and co-founded the grassroots organisation RegistHERtoVote. Listed in PR Week’s 30 under 30 2016, she is a member of the IoD’s 99 Club for young entrepreneurs, an elected member of the PRCA’s PR Council & Public Affairs Board. Martha sits on the Prince’s Trust Built Environment Leadership Group and is a Trustee of the Institute for the Future of Work.



Rachel McClelland

Angel of Purpose

Rachel McClelland is the founder of Planet Shine, a newly-launched online platform telling inspirational stories about the world we live in – and how to save it. She is also our resident Angel for ensuring we and our clients are doing our bit for planet earth.

As well as promoting environmental and human rights, Planet Shine works with brands such as Universal Music, Quorn Foods, and Beyond Meat to deliver brand content and create lasting sustainability strategies.

Prior to founding Planet Shine, Rachel spent fifteen years in film and television building her own production company, working with some of the biggest names in entertainment including Jay-Z, Naomi Campbell, and Calvin Harris.




Samantha Henry

Guardian Angel

Sam is our Guardian Angel. She makes sure we deliver on time, to budget and brilliantly. 

Sam and Angie met when Sam joined the jungle at 3 Monkeys from her previous gigs at Brave and Cirkle. She then went to FleishmanHillard Fishburn working on Take Five, THINK!, Dreamworks, Breville, Trainline, Beko, Insight TV, and BT. She drove fully integrated campaigns, leading a team driving PR, social, events, advertising and media buying. When she decided to move on, her client BT snapped her up for an interim Senior PR Manager role in house.

Sam has worked with Disney, Marvel, AMC, Novartis, Morrisons, Premier Foods and Pepsico, and has several award winning campaigns under her belt. She worked on the successful Guinness World Record campaign for T.G.I. Friday’s 25th Birthday, Savlon’s Playday campaign, Morrison’s Summer Savers campaign and launched the Take Five to stop fraud campaign run by the FFA UK, where she lead on the consumer news story, news stunt, advertising and media buying. She still loves media relations and events, and recently ran a red carpet film premiere for AMC’s An Accidental Studio and secured coverage on The Jonathan Ross Show, The Guardian and the Daily Telegraph. 

Sam is the proud owner of our office dog Furry Angel and when she isn’t out taking Darcy out for walks, she is geeking out for the latest movies and TV shows and making sure everyone knows what the next thing is to add to their Netflix watch list!

Sarah Perry

Angel of Hobnobbing

Sarah is our angel of networking. She has over 20 years media experience, including creating & implementing business growth strategy, building teams and launching media brands and services into highly competitive markets. 

She has enjoyed success within large Global organisations such as AOL, as well as UK market leading publishers and broadcasters such as The Express Newspaper Group, Emap Plc and smaller start up business such as Goviral online content distribution and Background Creative Counsel. 

She and Angie met at what Sarah does best, hobnobbing with the best people and connecting them with others they should be working with. She supports our clients with partnerships, sponsorships and helping us to find the right brands and partners to work with.

Her experience in media has been far reaching including digital content creation & distribution, technology platforms, print, mobile, broadcast & experiential media. She isn’t afraid of a challenge or taking herself out of a comfort zone. She has developed a network of high-profile client & agency contacts both in the UK and Internationally.

Sedem Ama

Angel of Wellness

Sedem is a PR and comms specialist with experience across the UK and North of European markets. Having started her career in the media industry, she has since evolved into a meticulous project manager that has worked on consumer and B2B activations for brands including NIVEA, AOL, Unilever’s food brands and Lloyds Bank.

Her love for the lifestyle sector has enabled Sedem to deliver a range of creative award-winning projects such as Vauxhall Motors’ ‘Maddox Yellow’ campaign. Much of Sedem’s most recent work has also included a focus on talent and influencer engagement across multi-channel platforms to create a larger brand presence.

Sedem’s interest in wellness also stems from her passion for sports, as she is an athlete who has won national titles as active amateur for England Boxing.

Sedem has joined the Angels after leading campaigns for AXA PPP healthcare, BT and ADT Fire & Security, the latter which was shortlisted for the SABRE Industry Sector Award for Consumer Goods for its ‘Darker Nights’  activation.

Toby Aston

Angel of Enlightenment

Toby joined The Fourth Angel after completing a Master’s in broadcast journalism and a degree in biomedical sciences. With this combination he has a deep understanding of the media landscape, the world of science, and the point at which the two overlap.  

Toby has wide-ranging interests including business strategy, finance, and geo-politics. He has worked as a freelance investment writer for The Motley Fool UK and as a correspondent for Snapchat TV show Need To Know during its coverage of the 2019 UK general election. 

The Age of Enlightenment brought knowledge of all kinds together and provided a platform for new and exciting ideas to flourish. Toby applies the spirit of that movement to the field of marketing and communications. He believes in a rigorous approach that takes nothing for granted, leaving no stone unturned in the search for compelling stories and messages.


Alex Connock

Angel of Motion Pictures

Alex is our video marketing expert, with a PhD titled ‘Optimising video for e-commerce,’ which sounds boring until you consider that e-commerce is a $2.7 trillion global industry, and video is key to results. His latest production company is Missile.  Before that he created and/or run production companies Ten Alps and  Endemol Shine North and made videos for many brands from AO and Diageo, the LADbible and the UK government, as well as delivering TV to everyone from BBC to Channel 4. He’s a BAFTA voter, lectures at Oxford and the National Film and Television School, is entrepreneur-in-residence at posh European business school INSEAD, and is on the board of UNICEF UK.

 

 

Anthony Barry

Angel of Innovation

Anthony is an experienced, talented and successful marketing professional with a reputation for consistently delivering results-driven, integrated and innovative campaigns.

Having worked with a range of big and small brands both in the UK and internationally, he is known and respected for challenging communications ideas, embracing new ways of using data, media, creative and messaging to build brands and sales.

Anthony has a well-deserved reputation for integrating ideas across multi-channels.

He knows that it’s essential to truly understand customer journeys, their decision-making, and apply those insights to effective marketing strategies without getting bogged down in data but using it to execute informed and brave creative work.

Working with brands, from start-ups to household names, building their profiles whilst implementing projects and campaigns is all part of his job – bringing fresh ideas to life, reaching and engaging new audiences.

Always listening and looking for insights to find out what makes them stand apart, his qualities have been appreciated by Clients like Barclaycard, BMW, Burberry, Sky, Virgin Radio, Jordans, Tetra Pak and Dentsu.

Hannah Williams

Angel of Tech

Hannah has over 16 years of experience in leading communications programmes both in-house and within agencies. She has directed campaigns for businesses including Microsoft Online Services Group, Dropbox, Cisco, Xerox, Colt, CA Technologies, BT and Amazon. Hannah is also an experienced crisis communications practitioner, specialising in pan-regional corporate restructures. Prior to joining 3 Monkeys Zeno in 2014, Hannah was Head of Technology at Grayling where she worked with a variety of consumer, technology, corporate and financial clients. She is the former head of PR & Marketing at UK Broadband Ltd, a wholly owned subsidiary of PCCW, where she managed above and below the line marketing strategies to launch the company whilst overseeing any crisis management issues.

She is a Fellow of the RSA, a Trustee at the campaign group, Generation Rent and, after founding her own start-up, Rental Raters in 2014, has developed a strong network of contacts in the start-up space.

B.J Cunningham

Angel of Brand

BJ is the Angel of Brand.

He possesses a rare combination of business and creative credentials. He is a successful entrepreneur and acknowledged thought leader in the field of branding, brand marketing and communications.

He is probably best known for setting up the Enlightened Tobacco Company plc which marketing and manufactured DEATH™ Cigarettes. His sell was simple: if you’re going to smoke, know it might kill you, so smoke DEATH. The tobacco cartel tried to shut the company down, so BJ moved the company to Luxembourg and started a mail order service allowing UK smokers to buy their cigarettes without paying excise duty. In what he describes as a “vertical learning curve”, this resulted in a spectacular tax arbitrage scheme, threatening to overturn the tobacco industry and open up Europe for the consumer. It took him to the doors of the European Court of Justice where, up against the combined might of the tobacco industry and every member state of Europe, he lost his case.

Applying his verve and irreverent reputation he established an Integrated Brand Marketing agency built on his business experience and the philosophy of ‘Corporate Religion’. He won business as diverse as Volkswagen, Canon, Fairline Boats, Korn Ferry and Red Devil. He successfully sold the Agency after three years in 2001.

In his usual provocative style, BJ challenges businesses and entrepreneurs to re-examine the truth and to re-examine their brand.

Alan Cinnamond

Angel of Creation

Alan is a well-respected, multi-disciplined Creative Director, who describes himself as a Creative generalist, a conceptual thinker and creative strategist.

He has worked in Advertising, Broadcasting and PR, in London and Sydney, on some of the world’s most loved brands and products, solving their business problems with creative and engaging ideas.

Brands such as Toyota, Vodafone, Timberland, Patek Philippe, Lexus, McDonalds, Yoplait, Volkswagen, Argos, Anadin, British Gas, Waterstones, The Times, National Geographic Channel, L’Oreal, John Smiths Bitter, British Red Cross and the Labour Party.

He has won numerous creative awards in the numerous creative award shows, but is most proud of being one of only a handful of Creative Directors to win Cannes Lions for Digital, Cannes Lions for Advertising and Cannes Lions for Broadcasting.

Alan believes in logic with a hint of madness, imagination, intuition and ‘what ifs’.

His infectious enthusiasm for creativity and ideas has helped Jack Dee dance with penguins, got Arsenal FC to play football with their hands in their pockets, dressed Stephen Fry as a chicken and magically got Bing Crosby to beat box.

Sophie Brooks

Ethical Angel

She has merged her distinguished career in corporate and tech PR with a dedicated retraining in sustainability and business responsibility, to emerge as a passionate leader in social and environmental purpose.

She combines a forensic knowledge of the complex maze of macro-economic, regulatory and geo-political issues that frame the need for business sustainability, with a creative communications instinct, and a clear-headed commercial acumen that understands the drivers for organisational change.


Sophie joined the UK’s no 1 tech PR agency Text 100 in the early 90s, and quickly grew with the success of the agency to head up its biggest division and lead the Microsoft account across the UK and Europe. After moving to Sydney with the company to help establish its Asia Pacific operations, she led a spin-off brand designed to spearhead the agency’s Group owners Next Fifteen into the generalist PR market. When she moved back to London in 2002 as CEO, Sophie was leading a diverse portfolio of accounts including Total Oil, More Than Insurance, Jordans Cereals, British Gas, Royal Mail and the Department of Education and Skills.

In 2005 she set up her own consultancy focused on environmental and ethical comms, and worked for a number of contracts- including Microsoft UK’s first ever sustainability strategist in house in 2009-10. After an intro to Angie by her hubby, she also began advising some of Three Monkeys’ clients on sustainability, including Coca Cola Enterprises.

After completing her Masters in Climate Change and Development in 2012, she contracted for a number of specialist sustainability consultancies including Glasshouse, Salter Baxter and Kin & Co. advising clients including Swarovski, Nestle UK, Essity, Rothschild, Whitbread, DHL and The Body Shop, before joining carbon offsetting company Climate Care as their senior client advisor. In 2018 Sophie set up advisory business Fit for Purpose. You can read about what they do here.
Sophie offers strategy, culture change and sustainability comms to Fourth Angel clients who want to become part of the purpose revolution.

Laura Scott

Angel of Fashion & Beauty

Laura has worked in consumer PR for almost 6 years, working across beauty, fashion, lifestyle and health sectors.

Previous to becoming an Angel, Laura has worked as freelancer in house and agency side at Portas, Harvey Nichols, Porter Novelli, Ketchum and Ogilvy. This has allowed her to work on some amazing brands including Nivea, TK Maxx and Westfield. It also allowed her to get an overview of various different working styles, she truly knows what does and doesn’t work to get the best results for clients.

Campaigns Laura has worked on include; Westfield Christmas Ice Rink Challenge, TK Maxx Kid’s Takeover and Nivea’s Supercharge your skin test to name a few. Laura loves working on events and has been fortunate to work on a number of London Fashion Weeks and Stylist Live events for her clients.

She has a real passion for beauty and loves nothing more than working alongside her clients to get them the coverage and recognition they deserve.

Shelley Ruby

Angel of the Night

Shelley Ruby is a journalist, producer, broadcaster and poker player with a background in politics. 

Shelley specialises in food & drink, art & culture, travel and poker. She has worked for all the major networks and has produced shows for the BBC and Channel 4. She is a regular contributor to various national and international publications. 

As an event organizer and host, Shelley arranges high profile functions, working closely with sponsors and talent. She is often called upon to consult with a variety of brands, utilising her enviably bulging contacts book.

Martin Godfrey

Angel of Medicine

Dr Martin Godfrey MB ChB MRCGP is a leading health communications specialist. After qualifying as a doctor, Martin worked as a GP, initially in the West Midlands. He then switched professions, becoming a medical journalist and ultimately editor of GP newspaper in the UK. Following this he joined international PR company Hill and Knowlton as head of their European Healthcare team, working for most international pharma and medical device companies in UK, Europe and the US.

In the early 2000’s Martin moved to Los Angeles to set up the worlds first on-line Medical school (Medschool.com) and then returned to Europe as EVP marketing for Ogilvy & Mather’s European and US healthcare advertising group. Whilst there he became very involved in a variety of elearning and other medical education projects. He is now a consultant working primarily in the oncology, CVS and respiratory fields. Martin still writes and broadcasts on a variety of health and social care issues.

Bridget Stott

Angel Delight

Bridget has created outstanding campaigns and headline-grabbing coverage almost since she first tottered her way into in to consumer PR as a graduate 23 years ago. Working both in-house at some top London agencies on household name travel, food, and drink brands, and later on a freelance basis, allowing her the freedom to pursue her other passion: journalism.

Expect a player with a sharp, creative mind, a straight forward and honest approach and an unwavering dedication to delivering a top-knotch service.

Bridget worked as a full-time and freelance writer in Auckland, New Zealand and in London, but moved to the Cotswolds with husband and baby in tow in 2001. Bridget continued working across the food, drink, architecture, design and travel sectors as a freelance writer and stylist for national and regional newspapers and glossy monthlies, including the Sunday Times, The Guardian, Tatler, Harpers, Marie Claire and Elle Decoration.

Bridget first met Angie when Three Monkeys was in its infancy in 2003, and worked with her on Lincolnshire Tourism, Age Concern, W Hotels and WRAP. Bridget continued to work for Angie over the next five years, until the agency relocated to London. In 2012, Bridget set up her own boutique outfit, Piece of Cake PR, bringing together her extensive knowledge and experience in PR with her writing skills and fantastic media contacts and continues to write for a number of well-known publications.

She is the Angel of Delight as she delights clients and influencers with her amazing, contacts, results and a straight talking, smart approach.

Robbie MacDuff

Angel of Politics

Robbie is an award winning public affairs and government relations senior practitioner who has  been in agency consultancy since 1989 establishing four new offices/agencies during that period.   Throughout, he has worked mostly to Chief Executives and/or their senior management teams, devising communications strategies across a wide variety of sectors as well as dealing with reputation and political risk management.  Those sectors include retail, water, transport, health & pharmaceuticals, housing, skills & training, energy, logistics, the video games industry, charities, local government and trade unions.  

Client relationships have been long standing and he has been a trusted advisor, “sounding board” and “challenger” to those with whom has worked, as well as being a day to day practitioner, delivering on strategic objectives.  Dealing with complicated issues, often in complex organisations, he translates those issues into digestible messages for key stakeholders; the backbone of much of his experience.  As too is identifying public policy priorities for clients, allied to creative and workable recommendations for change. 

Robbie is known for his positive, collaborative work ethic, focusing on detail whilst being creative too, and a strong commitment to team working and mentoring.  Total Politics described him, in one of their Top 10 UK Consultants polls as “steely but sociable … highly regarded by his peers”.  He is a former Chair of the industry’s self-regulatory body, the Association of Professional Political Consultants (APPC).

Patrice D'Hotman De Villiers

Flash Angel

Tony Chambers, then creative director at The Sunday Times, was the catalyst for Patrice’s career. Her first professional commission was a series of weekly food portraits & his only brief was “ I don’t want to see anything boring”.

Since then & now regarded as one of the world’s best still life & food photographers, Patrice has built a reputation for creating iconic images winning awards and acclaim for work commissioned by such clients as The Sunday Times with Heston Blumenthal, Selfridges, Harrods, Fortnum&Mason, Esquire, How To Spend It for the FT and the double D&AD Black Pencil winning Inglorious Fruits & Vegetables campaign with Marcel in Paris.

She has wrapped cars in pasta bows for Ford, dressed crab claws in stockings for a Las Vegas superstar hotel & shot modelmade Cornettos in Moscow. She has also draped pasta over rockstars for her personal project, LoveMusicLoveFood, combining her passions of food, music and photography to raise funds and awareness for Teenage Cancer Trust. The charity work continues through supporting D&AD in their Shift programme which runs workshops for budding young creatives who cannot afford college fees and would otherwise not have the opportunity to get a foothold in the creative industries.

Along with shooting beautiful objects for editorial & advertising, she’s also a devout petrol head & Star Wars/Marvel nut.

Paul Wightman

Sound & Vision Angel

Paul is an award-winning director, producer and creative consultant, who began his career in London and Hollywood with Oscar-winning partnership David Puttnam and Hugh Hudson, before making a detour into the world of sports and entertainment PR with agencies Jardine International and Mustard Media, where he was founding director and creative head.

After eight years overseeing accounts such as Texaco’s Formula 1 sponsorship and the global Land Rover 4×4 event Camel Trophy, Paul came to the realisation that he still wanted to be a film director when he grew up, so did what any sane person with a terrifyingly large mortgage and a new baby to support would do. He resigned and went freelance.

Since then, Paul’s big brand marketing experience, combined with a genuine love of storytelling and the moving image has seen him produce and direct promos, commercials, TV series and branded content for the likes of Adidas, Alfa Romeo, Barclays Bank, BMW, Breitling, Canon, Caterham, Carlsberg, Cheltenham Festival, Continental Tyres, Cooper Tires and Corona beer (and that’s just A-C), for events such as All Tomorrow’s Parties, the FIFA World Cup, the Olympic Games and the Red Bull Air Race (which he directed for Channel 4), featuring talent such as David Beckham, Andy Murray and supermodel Bar Refaeli and for agencies such as Kaizen, Performance Communications, Pretty Green and 3 Monkeys (aaand breathe!)

Outside work, Paul sits on the membership committee of Soho FarmHouse and the board of the Oxford Technology & Media Network and is an integral part of his local Sofar Sounds music crew, staging 20 intimate gigs a year in unusual spaces, featuring up and coming artists from across the globe.

paul@indigodingo.com

www.indigodingo.com

Daniel Cohen

Global Angel

With a career spanning over 25 years, Daniel is one of the few individuals to have built and led three, top-ten, consumer PR practices: Harrison Cowley, Trimedia and Grayling.  At Atomic, a Silicon Valley based integrated agency renowned for its pioneering use of analytics, he grew the agency to be one of the most successful challenger shops across EMEA. More recently at LEWIS, he led consumer and digital teams across EMEA, sparking a renaissance of strategic and creative strength.  Regarded by some old bloke down the shops as a ‘veteran’, Daniel’s eternal youth still features in the PR Week Power Book, a list of the most influential and respected comms professionals in the UK.  

But it’s his work for clients which has always been Daniel’s driving force.  From creating the world’s first food waste campaign, Love Food Hate Waste, to creating AVIS’ most successful integrated campaign ever and turning around McDonald’s reputation, his client list reads like a Who’s Who of prestigious brands.  National Lottery, Nestlé, Coca Cola and PayPal all won awards under his leadership and, as the creative and strategic lead for Diageo spirits, British Airways, Hilton, McDonald’s, Pernod Ricard and M&S, his experience stretches beyond the boundaries of PR. 

He stands by “better never stops”, is an exponent of adventurer Norman Vaughan’s mantra, ‘dream big, dare to fail’, and believes all brands need to be more single minded and simpler in their communications.  “Let’s face it. Life’s complicated enough as it is.”

Siobhan Dunn

Charity Angel

Siobhan began her working life at Sothebys in arts marketing before moving to Deutsche Bank to work in internal communications. She joined Teenage Cancer Trust in 2005 as the first member of the charity’s corporate fundraising team, building an award-winning fundraising department before becoming CEO in 2013. During her time at the charity she was pivotal in successfully positioning Teenage Cancer Trust as the charity of choice within the corporate and music sectors.

Passionate about making a difference. Siobhan has extensive experience of working in the worlds of finance, sport, retail, NHS, music and entertainment. Having worked with the likes of Credit Suisse, Volkswagen, Arsenal Football Food, Kimberley Clark, The Body Shop and most recently Aldi she understands how to create hugely successful fully integrated Brand/Charity relationships and can help work with you to best package that for maximum benefit. 

On a personal level Siobhan is a passionate advocate for the advancement of women into senior leadership positions, helping women find their authentic leadership style. Most recently she was invited by Edinburgh Business School to be a judge for their annual Women’s Executive Leadership Programme. Having moved on from her role as Charity CEO Siobhan is now working primarily in an advisory capacity across both the private and third sectors. 

Alison Couper

Well Travelled Angel

With a career of over 25 years Alison has worked in or for most travel verticals. She cut her teeth as global PR Manager at Environmental Services Group Rentokil, before moving to the luxury travel industry at the Orient Express Group, working for them both in London and Sydney. A passion for travel and the technology driving it led her to head up in-house teams at BA Air Miles, Travelstore and  Expedia Inc. 

She helped create award wining campaigns for British Airways Tourism for Tomorrow Awards and worked with a range of clients from the Caribbean Tourism Organisation, First Choice, Singapore Tourist Board, Sydney Opera House, Sea France and back in the day Hoverspeed to name a few.

Her decades tenure as lead Global Comms at Expedia (Hotels.com) saw her scoop the main Sabre Award for Travel and Tourism for the Hotel Price Index.

More recently she’s been advising companies on their entry into new global markets from a comms perspective. At one stage she had a roster of nearly 50 agencies globally which gave her insight into localisation and execution.

LAUNCHING THE LG SIGNATURE RESIDENCE

The Fourth Angel Case Study

WHAT

  • Raising awareness of LG’s premium high end range LG Signature

 

HOW

  • LG briefed TFA to secure coverage of its LG Signature products in the high-end media, without any new product announcements or ‘new news’. Therefore we had to look at a more creative approach to give the media reasons to write about them
  • We created the LG Signature Residence, a pop-up venue for one week, hosting a series of experiential events and a partnership with Central St Martin’s
  • Each event was specifically designed to tie in with one of the key products:
  • The series finished with a final event celebrating the stunning design of each piece within the range  with Central St Martin’s and renowned architect Piers Taylor
  • All our events were VIP experiences, only open to a select few
  • All of this activity was about quality coverage in the key target media over quantity

 

RESULTS

  • We had over 20 media brands attend our events
  • We secured 19 pieces of coverage and we had 23 brand mentions and six link backs to purchase
  • Coverage included: The Sunday Telegraph, Sloan! magazine, TEN Concierge, Luxuriate magazine, Kitchen, Bedrooms and Bathrooms magazine and EKBB magazine

POSITION CHILDS FARM AS THE SKINCARE BRAND

The Fourth Angel Case Study

WHAT

  • To position Childs Farm as a brand for all skin types not just those with dry skin or eczema
  • To launch Farmologie, the new adult brand


HOW

  • By taking a fresh look at the way they communicate the products through highlighting additional benefits but not ignoring what has made them successful
  • Engaging more broadly with influencers and celebrities during the COVID lockdown for a quick turn around
  • Creating hero products that stand on their own within the line up e.g. detangling spray and sun care
  • Focusing on how Childs Farm products are an important of our skin routines that can benefit health e.g. washing hands and going to sleep at night
  • Launching a campaign to encourage families to wash, dry and moisturise during the coronavirus pandemic and beyond to protect precious hands and keep them safe
  • Placing case studies with media


RESULTS

  • Over 44 million reach achieved in first two months or working
  • Over 60% of all coverage included links back to Childs Farm
  • New influencers reached and engaged with
  • Brooke Vincent from Corrie took part in the Wash, Dry, Moisturise campaign free of charge to support mums in encouraging their children to implement this vital routine
  • Our Sun online case study that appeared in July drove 2,000 new web visitors over the weekend the article ran

DRIVING SALES AND SUPPORTING PREZZO'S CHRISTMAS CHARITY CAMPAIGN

The Fourth Angel Case Study

WHAT

  • Last Christmas, Prezzo wanted to back a charity.  We advised they funded the charity Re-Engage’s Community Christmas campaign as it chimed with Prezzo’s values and it’s a great cause. Re-Engage is a charity which supports older people living alone or in isolation.
  • But how could we turn this into something that journalists and influencers would want to talk about?  And encourage people to support the campaign including driving footfall?

HOW

  • We created a campaign called #DonateASeat – where people could donate a seat at their Prezzo table for an elderly person to join them for lunch or dinner during the festive season
  • We tapped into the topical season of the Christmas TV ad campaign and filmed a heartwarming video with Frank, a 92 year old man who has no family to spend time with at Christmas
  • We also called on some celebrity influencers to take part by inviting someone to join them at their table at their local Prezzo and to share it on their social channels. 
  • We pushed the video, the #Donate A Seat campaign, the influencers and the charity donation out to press to drive coverage

RESULTS

  • Press coverage had a reach of 4.7m, the video was the lead Christmas ad on the Express online’s round up – Prezzo’s small £10k video was up against the multi million pound ads like Walkers Christmas with Mariah Carey
  • The campaign drove 74% new customers to the Christmas landing page, bookings were up YOY, social media reach was up by one million month on month
  • Most importantly, Prezzo’s saw like-for-like sales increase during the four week Christmas period, and this continued up until lockdown, three months of continued growth

DRIVING AWARENESS OF JOULES' CHRISTMAS AD CAMPAIGN

The Fourth Angel Case Study

WHAT

  • 2019 saw two landmark birthdays from two iconic British brands, Joules, the premium fashion retailer, and the much loved dynamic duo, Wallace and Gromit

 

HOW

  • To celebrate, Joules recruited Aardman to create a Christmas ad for them that featured the iconic duo wearing Joules Christmas collection
  • We were challenged with a small budget and just over a week to hit the phones, to drive coverage of the advert a along with the Christmas range
  • With the ad being digital only, we didn’t have the angle of Wallace & Gromit’s return to TV, plus the recent news of the 50p coin, they had been all over the press already so we really had to work our connections to land the coverage
  • We focused on the Christmas ad round up media, fashion press and lifestyle media, predominantly online media due to the lead times

 

RESULTS

  • We kicked off with an exclusive on ITV Lorraine, followed by the Express online and Daily Star a couple of days later and then the coverage continued to flow including Heat, Country Living, OK! And Hello… among many others
  • The Drum also highlighted that in its first week, the Joules ad was the top adverts from consumer insight, beating Sainsbury’s Argos and M&S
  • The total coverage reach was 964m and included 42 links to buy the products

CREATING THE HOTTEST SPOT AT THE WEMBLEY NFL TAILGATE

The Fourth Angel Case Study

WHAT

  • This  campaign  was pure experiential, with a little bit of media entertainment 
  • We were tasked by Visit Houston, the tourism board for Houston, Texas, to help them maximise their space at the Jaguars v Houston Texans NFL game at Wembley in November 2019 on a tight $50,000 budget

 

HOW

  • We need to create an experience in the Tailgate zone that would have people queueing up to engage with Visit Houston that would leave them remembering Houston at a Jaguars home game
  • We created a 180 degree photo booth experience, to create engaging gif videos for people to share online
  • The set was the moon, to celebrate the 50th anniversary of the moon landing
  • We connected to the NFL Onepass app, where people had to scan a QR code on our stand to receive their photos but also to mark a badge on their app
  • Whilst all the other stands didn’t require any interaction to scan your code and get your badge, the stands were practically empty as people simply got their badge and moved on, whilst our stand had a constant queue and an average waiting time of 45mins to get a photo
  • Throw in a change to meet the Houston Texans cheerleaders, mascot and former player Kevin Walter all came along to get their own photo taken

 

RESULTS

  • We had 507 photos taken and 570 interactions through the NFL Onepass app, from over 1,500 people that queued to get their photo taken in groups, pairs and solo
  • We had an estimated 3,000 people interacting with the staff on the stand

 

LAUNCHING A LOCKDOWN START UP BRAND

The Fourth Angel Case Study

WHAT

  • Pup Chic Boutique is a start up dog accessory and human apparel business that was born during lockdown – ahead of launch it was key to build awareness and excitement

 

HOW

  • It was all about engagement. We spent two hours every day, following relevant accounts, liking and engaging with potential customers – identifying them through our competitor followers, or celebrities they follow
  • We created content that would interest them, we needed a balance of 80% content they want to see and 20% sales messaging
  • We shared graphics of dog related quotes, templates for stories as well as pictures of dogs and teasers of the products
  • We recruited ambassadors, who are signed on for a three month programme where they share a discount code for their followers, and they receive a discount for for themselves, as well as the occasional free item and an opportunity to run a competition on their channel
  • Once Pup Chic launched, we set up the shop on Facebook and Instagram, and started running ads with small spend – checking on their performance regularly and pausing them if they weren’t working, and investing more budget in those that were
  • We are still testing and learning to see how the audience engage best, what day of the week/time to launch and tease new products, what content performs best in ads and what drives more traffic to the website
  • We’ve also been supporting with PR targeting B2B and B2C pet press and mainstream consumer media for Christmas gift guides

 

RESULTS

  • We built it up to just under 4,000 followers at launch, with 75% of the website traffic coming from Instagram over any other source
  • Coverage so far has appeared in Your Dog, Pick Me Up, Pet Business World and Pet Gazette

LAUNCHING A FEMINIE START-UP BRAND FOR THE LOVE ISLAND AUDIENCE

The Fourth Angel Case Study

WHAT

  • We worked with the client from launch on brand strategy, messaging, website layout and packaging design and copy input

HOW

  • We kicked off with a celebrity packed launch party at the on brand, elite Soho venue, The Box
  • We secured Love Islander Megan Barton Hanson as a brand ambassador to launch a ”Worship your WooWoo” campaign to encourage women to respect and look after themselves and be proud to ask for what they want
  • From consumer research, product placement and influencer partnerships to interviews with Megan, an Instagram live chat with Superdrug and Megan and a sexual health advisor’s video top tips, we’ve done it all to launch this brand

 

RESULTS

  • We secured over 120 pieces of coverage across national print and online and consumer magazines and website
  • The launch party led to 1,115% growth on the Instagram channel
  • Most importantly, all activity lead to spikes in sales on the website and on Amazon

 

TFA - Terms and Conditions

Terms & Conditions

Welcome to The Fourth Angel website.

If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern The Fourth Angel Limited relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term ‘Fourth Angel’, ‘The Fourth Angel’, ‘TFA’  or ‘us’ or ‘we’ refers to the owner of the website whose registered office is 20-22 Wenlock Road London N1 7GU, Our company registration number is 11310480 The term ‘you’ refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
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  • Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
  • From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales.

Code of Conduct

  • We aim to be ministers of truth.
  • Comply with all relevant laws, rules, regulations, and reporting and disclosure requirements wherever we operate.
  • We promote and support an open and honest dialogue, based on concepts of integrity, collaboration and mutual trust.
  • Good.Will.Out.

 

 

Privacy Policy

At The Fourth Angel Limited we are committed to safeguarding and preserving the privacy of our visitors.

This Policy explains what happens to any personal data that you provide to us, or that we collect from you whilst you visit our site.

We do update this Policy from time to time so please do review this Policy regularly.

Information That We Collect

In running and maintaining our website we may collect and process the following data about you:

1.    Email Address;

2.    First Name;

3.    Last Name;

4.    The type of enquiry your making, including special requirements;

5.    The information you provide relating to your enquiry;

6.    IP address;

7.    Web browser type and version;

8.    Operating system;

9.    A list of URLs starting with a referring site, your activity on Our Site, and the site you exit to;

 

Use of Your Information

We use the information that we collect from you to provide our services to you. In addition, to provide information to you that you request from us relating to our products or services.

All personal data is processed and stored securely, for no longer than necessary in light of the reason(s) for which it was first collected. I.e. To reply to your email enquiry.

We will comply with our obligations and safeguard your right under the GDPR at all times.

We never give your details to third parties to use your data to enable them to provide you with information regarding unrelated goods or services.

Disclosing Your Information

We will not disclose your personal information to any other party other than in accordance with this Privacy Policy and in the circumstances detailed below:

  • In the event that we sell any or all of our business to the buyer.
  • Where we are legally required by law to disclose your personal information.
  • To further fraud protection and reduce the risk of fraud.

Third Party Links

On occasion we include links to third parties on this website. Where we provide a link it does not mean that we endorse or approve that site’s policy towards visitor privacy. You should review their privacy policy before sending them any personal data.

Access to Information

In accordance with the Data Protection Act 1998 you have the right to access any information that we hold relating to you.

Contacting Us

Please do not hesitate to contact us halo@thefourthangel.com