Angie Moxham

Arch Angel of The North

Angie is one of the best known female PR gurus in the industry.  An English Lit grad of St. John's College, Oxford, she started her career in radio as a commercials producer before moving into news and features presentation.

She has worked with everyone from Microsoft, Coca Cola, WRAP and Sainsbury’s, to United Biscuits, Superdrug, Starbucks and Disney to name a few.

Angie has owned and run two award-winning agencies – Le Fevre Communications and 3 Monkeys – which won just about every award under the sun. 3 Monkeys was one of the UK's most successful mid-sized independent PR agencies before Angie sold it to the Edelman Group in 2016.

Known for her love of working on challenger brands or brands trying to rediscover their mojo, Angie is a passionate practitioner who insists on nailing the right strategy before going big on creative ideas.  What floats her boat most, however, is bottom line outcomes, thanks to brilliant outputs.

Angie set up The Fourth Angel in 2018 and believes that the Good.Will.Out.

Sh4e prefers to talk about you rather than herself. But If you want a balanced view - in case you want to chat - read at your leisure...

• PR Week profile 1996
• PR Week profile 2008
• 3 Monkeys and Edelman
• Prmoment Podcast

If you likey then call-ey Angie on 07889 209950 or our switch 0203 305 5574

Samantha Henry

Guardian Angel

Sam is our Guardian Angel. She makes sure we deliver on time, to budget and brilliantly. 

Sam and Angie met when Sam joined the jungle at 3 Monkeys from her previous gigs at Brave and Cirkle. She then went to FleishmanHillard Fishburn working on Take Five, THINK!, Dreamworks, Breville, Trainline, Beko, Insight TV, and BT. She drove fully integrated campaigns, leading a team driving PR, social, events, advertising and media buying. When she decided to move on, her client BT snapped her up for an interim Senior PR Manager role in house.

Sam has worked with Disney, Marvel, AMC, Novartis, Morrisons, Premier Foods and Pepsico, and has several award winning campaigns under her belt. She worked on the successful Guinness World Record campaign for T.G.I. Friday’s 25th Birthday, Savlon’s Playday campaign, Morrison’s Summer Savers campaign and launched the Take Five to stop fraud campaign run by the FFA UK, where she lead on the consumer news story, news stunt, advertising and media buying.

She still loves media relations and events, and recently ran a red carpet film premiere for AMC's An Accidental Studio and secured coverage on The Jonathan Ross Show, The Guardian and the Daily Telegraph. 

Sam is the proud owner of our office dog Furry Angel and when she isn’t out taking Darcy out for walks, she is geeking out for the latest movies and TV shows and making sure everyone knows what the next thing is to add to their Netflix watch list! 

Check out Sam's blog and other bits and bobs:

• scifidramaqueen.com
• Instagram
• PR Week: Don't scoff at the launch of Oh My Vlog; it's your target audience of tomorrow

Alex Connock

Angel of Motion Pictures

Alex is our video marketing expert, with a PhD titled ‘Optimising video for e-commerce,’ which sounds boring until you consider that e-commerce is a $2.7 trillion global industry, and video is key to results. His latest production company is Missile.  Before that he created and/or run production companies Ten Alps and  Endemol Shine North and made videos for many brands from AO and Diageo, the LADbible and the UK government, as well as delivering TV to everyone from BBC to Channel 4. He’s a BAFTA voter, lectures at Oxford and the National Film and Television School, is entrepreneur-in-residence at posh European business school INSEAD, and is on the board of UNICEF UK.

Darcy

Furry Angel

Darcy is a toy poodle puppy and is the office dog. Her official Kennel Club name is Gamora Angel, Gamora being a Guardian of the Galaxy and her mum is our Guardian Angel. Her name Darcy is inspired by Jane Austen’s Pride and Prejudice, an author that stands the test of time and inspires many wonderful modern ideas and adaptations. And Darcy’s puppy dog eyes and furry cuddles often inspire our creativity, along with her evert changing hair cuts and puppy accessories.

Who doesn’t love an office dog? She ensures we all get fresh air to keep our minds and bodies active, and calms us with cuddles at stressful times - not that we have many of those here at The Fourth Angel! She is also hypoallergenic so all you allergy suffers can still enjoy cuddles when you come to visit us.

Anthony Barry

Angel of Innovation

Anthony is an experienced, talented and successful marketing professional with a reputation for consistently delivering results-driven, integrated and innovative campaigns.

Having worked with a range of big and small brands both in the UK and internationally, he is known and respected for challenging communications ideas, embracing new ways of using data, media, creative and messaging to build brands and sales.

Anthony has a well-deserved reputation for integrating ideas across multi-channels.

He knows that it’s essential to truly understand customer journeys, their decision-making, and apply those insights to effective marketing strategies without getting bogged down in data but using it to execute informed and brave creative work.

Working with brands, from start-ups to household names, building their profiles whilst implementing projects and campaigns is all part of his job - bringing fresh ideas to life, reaching and engaging new audiences.

Always listening and looking for insights to find out what makes them stand apart, his qualities have been appreciated by Clients like Barclaycard, BMW, Burberry, Sky, Virgin Radio, Jordans, Tetra Pak and Dentsu.

Hannah Williams

Angel of Tech

Hannah has over 16 years of experience in leading communications programmes both in-house and within agencies. She has directed campaigns for businesses including Microsoft Online Services Group, Dropbox, Cisco, Xerox, Colt, CA Technologies, BT and Amazon. Hannah is also an experienced crisis communications practitioner, specialising in pan-regional corporate restructures. Prior to joining 3 Monkeys Zeno in 2014, Hannah was Head of Technology at Grayling where she worked with a variety of consumer, technology, corporate and financial clients. She is the former head of PR & Marketing at UK Broadband Ltd, a wholly owned subsidiary of PCCW, where she managed above and below the line marketing strategies to launch the company whilst overseeing any crisis management issues.

She is a Fellow of the RSA, a Trustee at the campaign group, Generation Rent and, after founding her own start-up, Rental Raters in 2014, has developed a strong network of contacts in the start-up space.

B.J Cunningham

Angel of Brand

BJ is the Angel of Brand.

He possesses a rare combination of business and creative credentials. He is a successful entrepreneur and acknowledged thought leader in the field of branding, brand marketing and communications.

He is probably best known for setting up the Enlightened Tobacco Company plc which marketing and manufactured DEATH™ Cigarettes. His sell was simple: if you're going to smoke, know it might kill you, so smoke DEATH. The tobacco cartel tried to shut the company down, so BJ moved the company to Luxembourg and started a mail order service allowing UK smokers to buy their cigarettes without paying excise duty. In what he describes as a "vertical learning curve", this resulted in a spectacular tax arbitrage scheme, threatening to overturn the tobacco industry and open up Europe for the consumer. It took him to the doors of the European Court of Justice where, up against the combined might of the tobacco industry and every member state of Europe, he lost his case.

Applying his verve and irreverent reputation he established an Integrated Brand Marketing agency built on his business experience and the philosophy of ‘Corporate Religion’. He won business as diverse as Volkswagen, Canon, Fairline Boats, Korn Ferry and Red Devil. He successfully sold the Agency after three years in 2001.

In his usual provocative style, BJ challenges businesses and entrepreneurs to re-examine the truth and to re-examine their brand.

Sarah Perry

Angel of Hobnobbing

Sarah is our angel of networking. She has over 20 years media experience, including creating & implementing business growth strategy, building teams and launching media brands and services into highly competitive markets. 

She has enjoyed success within large Global organisations such as AOL, as well as UK market leading publishers and broadcasters such as The Express Newspaper Group, Emap Plc and smaller start up business such as Goviral online content distribution and Background Creative Counsel. 

She and Angie met at what Sarah does best, hobnobbing with the best people and connecting them with others they should be working with. She supports our clients with partnerships, sponsorships and helping us to find the right brands and partners to work with.

Her experience in media has been far reaching including digital content creation & distribution, technology platforms, print, mobile, broadcast & experiential media. She isn’t afraid of a challenge or taking herself out of a comfort zone. She has developed a network of high-profile client & agency contacts both in the UK and Internationally.

Alan Cinnamond

Angel of Creation

Alan is a well-respected, multi-disciplined Creative Director, who describes himself as a Creative generalist, a conceptual thinker and creative strategist.

He has worked in Advertising, Broadcasting and PR, in London and Sydney, on some of the world's most loved brands and products, solving their business problems with creative and engaging ideas.

Brands such as Toyota, Vodafone, Timberland, Patek Philippe, Lexus, McDonalds, Yoplait, Volkswagen, Argos, Anadin, British Gas, Waterstones, The Times, National Geographic Channel, L’Oreal, John Smiths Bitter, British Red Cross and the Labour Party.

He has won numerous creative awards in the numerous creative award shows, but is most proud of being one of only a handful of Creative Directors to win Cannes Lions for Digital, Cannes Lions for Advertising and Cannes Lions for Broadcasting.

Alan believes in logic with a hint of madness, imagination, intuition and 'what ifs'.

His infectious enthusiasm for creativity and ideas has helped Jack Dee dance with penguins, got Arsenal FC to play football with their hands in their pockets, dressed Stephen Fry as a chicken and magically got Bing Crosby to beat box.

Julia Devonshire

Angel of Excellence

Julia has around 20 years of consumer, b2b and corporate PR experience under her belt. She is a self-confessed  perfectionist; results focused and obsessed.  On time and in budget.  Within reason. Julia’s infective positive nature and wide-ranging experience means that she knows most campaigns can be successfully delivered.  All you need, she and all of us Angels believe is passion, tenacity, and in some cases, bloody hard work.  Often 1% inspiration and 99% perspiration.  With the best roll on around. Problem solving and troubleshooting are her forte – and her energy will not waver until excellence has been achieved.

Julia has worked at many  London agencies including Porter Novelli, FleishmanHillard Fishburn, Launch PR and Clarion Communications. She says that the best thing about working at so many agencies is that you can replicate the best bits - and avoid the worst.   Each have taught her something new, something special, across multiple sectors.  Julia, it must be said, would be sublime on Have I Got News For You?. Most recently she has led press offices and integrated UK campaigns for Poundland, Prezzo and Vicks – while simultaneously leading UK teams on complex global category campaigns for the European Fruit Association, Potato Council and the Greek Ministry of Agriculture.  Kapow!  Brace in anticipation of meeting our Angel of Excellence!

Becky Westaway

Golden Angel

Annika Murfitt

Drama Angel

Annika is our Drama Angel, a trained actress from East 15 Acting school, She brings the story behind your brand to life.

Annika has been a professional actress since 2009 and also runs Escape room events alongside working in the promotional world.

This Drama Angel has also helped co-run an acting agency in the heart of the city. Annika has a background as a health care support worker in the sexual health sector when not acting, she is busy giving advice, taking bloods and as a side note looking after her hedgehog Tails.

Sophie Brooks

Ethical Angel

She has merged her distinguished career in corporate and tech PR with a dedicated retraining in sustainability and business responsibility, to emerge as a passionate leader in social and environmental purpose.

She combines a forensic knowledge of the complex maze of macro-economic, regulatory and geo-political issues that frame the need for business sustainability, with a creative communications instinct, and a clear-headed commercial acumen that understands the drivers for organisational change.

Sophie joined the UK’s no 1 tech PR agency Text 100 in the early 90s, and quickly grew with the success of the agency to head up its biggest division and lead the Microsoft account across the UK and Europe. After moving to Sydney with the company to help establish its Asia Pacific operations, she led a spin-off brand designed to spearhead the agency’s Group owners Next Fifteen into the generalist PR market. When she moved back to London in 2002 as CEO, Sophie was leading a diverse portfolio of accounts including Total Oil, More Than Insurance, Jordans Cereals, British Gas, Royal Mail and the Department of Education and Skills.

In 2005 she set up her own consultancy focused on environmental and ethical comms, and worked for a number of contracts- including Microsoft UK’s first ever sustainability strategist in house in 2009-10. After an intro to Angie by her hubby, she also began advising some of Three Monkeys’ clients on sustainability, including Coca Cola Enterprises.

After completing her Masters in Climate Change and Development in 2012, she contracted for a number of specialist sustainability consultancies including Glasshouse, Salter Baxter and Kin & Co. advising clients including Swarovski, Nestle UK, Essity, Rothschild, Whitbread, DHL and The Body Shop, before joining carbon offsetting company Climate Care as their senior client advisor. In 2018 Sophie set up advisory business Fit for Purpose. You can read about what they do here.
Sophie offers strategy, culture change and sustainability comms to Fourth Angel clients who want to become part of the purpose revolution.

Laura Scott

Angel of Fashion & Beauty

Laura has worked in consumer PR for almost 6 years, working across beauty, fashion, lifestyle and health sectors.

Previous to becoming an Angel, Laura has worked as freelancer in house and agency side at Portas, Harvey Nichols, Porter Novelli, Ketchum and Ogilvy. This has allowed her to work on some amazing brands including Nivea, TK Maxx and Westfield. It also allowed her to get an overview of various different working styles, she truly knows what does and doesn’t work to get the best results for clients.

Campaigns Laura has worked on include; Westfield Christmas Ice Rink Challenge, TK Maxx Kid’s Takeover and Nivea’s Supercharge your skin test to name a few. Laura loves working on events and has been fortunate to work on a number of London Fashion Weeks and Stylist Live events for her clients.

She has a real passion for beauty and loves nothing more than working alongside her clients to get them the coverage and recognition they deserve.

Caroline Antscherl

Angel of Influence

Caroline is our Angel of Influence. She first met Angie when she worked at 3 Monkeys, before that she was in the world of TV working as a producer and director on documentaries and reality shows including I’m a Celebrity Get Me out of Here, Paddington Green and Lad’s Army.

Once entering the world of PR Caroline became a publicist specialist, she hits the phones and builds relationships with journalists across broadcast, national, consumer and online media. 

She has also been more recently before becoming an Angel, a celebrity partnership manager as well as publicist, working at Age UK and Tommy’s the baby charity. She took Tommy’s from paying large fees to work with celebrities, to creating a celebrity ambassador programme to get the celebrities to work with Tommy’s as their chosen charity to support. 

Now she is an Angel, she works across a variety of clients in consumer and B2B, landing coverage and securing key influencers for events.

Shelley Ruby

Angel of the Night

Shelley Ruby is a journalist, producer, broadcaster and poker player with a background in politics. 

Shelley specialises in food & drink, art & culture, travel and poker. She has worked for all the major networks and has produced shows for the BBC and Channel 4. She is a regular contributor to various national and international publications. 

As an event organizer and host, Shelley arranges high profile functions, working closely with sponsors and talent. She is often called upon to consult with a variety of brands, utilising her enviably bulging contacts book.

Martin Godfrey

Angel of Medicine

Dr Martin Godfrey MB ChB MRCGP is a leading health communications specialist. After qualifying as a doctor, Martin worked as a GP, initially in the West Midlands. He then switched professions, becoming a medical journalist and ultimately editor of GP newspaper in the UK. Following this he joined international PR company Hill and Knowlton as head of their European Healthcare team, working for most international pharma and medical device companies in UK, Europe and the US.

In the early 2000's Martin moved to Los Angeles to set up the worlds first on-line Medical school (Medschool.com) and then returned to Europe as EVP marketing for Ogilvy & Mather's European and US healthcare advertising group. Whilst there he became very involved in a variety of elearning and other medical education projects. He is now a consultant working primarily in the oncology, CVS and respiratory fields. Martin still writes and broadcasts on a variety of health and social care issues.

Bridget Stott

Angel Delight

Bridget has created outstanding campaigns and headline-grabbing coverage almost since she first tottered her way into in to consumer PR as a graduate 23 years ago. Working both in-house at some top London agencies on household name travel, food, and drink brands, and later on a freelance basis, allowing her the freedom to pursue her other passion: journalism.

Expect a player with a sharp, creative mind, a straight forward and honest approach and an unwavering dedication to delivering a top-knotch service.

Bridget worked as a full-time and freelance writer in Auckland, New Zealand and in London, but moved to the Cotswolds with husband and baby in tow in 2001. Bridget continued working across the food, drink, architecture, design and travel sectors as a freelance writer and stylist for national and regional newspapers and glossy monthlies, including the Sunday Times, The Guardian, Tatler, Harpers, Marie Claire and Elle Decoration.

Bridget first met Angie when Three Monkeys was in its infancy in 2003, and worked with her on Lincolnshire Tourism, Age Concern, W Hotels and WRAP. Bridget continued to work for Angie over the next five years, until the agency relocated to London. In 2012, Bridget set up her own boutique outfit, Piece of Cake PR, bringing together her extensive knowledge and experience in PR with her writing skills and fantastic media contacts and continues to write for a number of well-known publications.

She is the Angel of Delight as she delights clients and influencers with her amazing, contacts, results and a straight talking, smart approach.

Robbie MacDuff

Angel of Politics

Robbie is an award winning public affairs and government relations senior practitioner who has  been in agency consultancy since 1989 establishing four new offices/agencies during that period.   Throughout, he has worked mostly to Chief Executives and/or their senior management teams, devising communications strategies across a wide variety of sectors as well as dealing with reputation and political risk management.  Those sectors include retail, water, transport, health & pharmaceuticals, housing, skills & training, energy, logistics, the video games industry, charities, local government and trade unions.  Client relationships have been long standing and he has been a trusted advisor, “sounding board” and “challenger” to those with whom has worked, as well as being a day to day practitioner, delivering on strategic objectives.  Dealing with complicated issues, often in complex organisations, he translates those issues into digestible messages for key stakeholders; the backbone of much of his experience.  As too is identifying public policy priorities for clients, allied to creative and workable recommendations for change.  Robbie is known for his positive, collaborative work ethic, focusing on detail whilst being creative too, and a strong commitment to team working and mentoring.  Total Politics described him, in one of their Top 10 UK Consultants polls as “steely but sociable … highly regarded by his peers”.  He is a former Chair of the industry’s self-regulatory body, the Association of Professional Political Consultants (APPC).

Patrice D'Hotman De Villiers

Flash Angel

Tony Chambers, then creative director at The Sunday Times, was the catalyst for Patrice’s career. Her first professional commission was a series of weekly food portraits & his only brief was “ I don’t want to see anything boring”.

Since then & now regarded as one of the world’s best still life & food photographers, Patrice has built a reputation for creating iconic images winning awards and acclaim for work commissioned by such clients as The Sunday Times with Heston Blumenthal, Selfridges, Harrods, Fortnum&Mason, Esquire, How To Spend It for the FT and the double D&AD Black Pencil winning Inglorious Fruits & Vegetables campaign with Marcel in Paris.

She has wrapped cars in pasta bows for Ford, dressed crab claws in stockings for a Las Vegas superstar hotel & shot modelmade Cornettos in Moscow. She has also draped pasta over rockstars for her personal project, LoveMusicLoveFood, combining her passions of food, music and photography to raise funds and awareness for Teenage Cancer Trust. The charity work continues through supporting D&AD in their Shift programme which runs workshops for budding young creatives who cannot afford college fees and would otherwise not have the opportunity to get a foothold in the creative industries.

Along with shooting beautiful objects for editorial & advertising, she's also a devout petrol head & Star Wars/Marvel nut.

Paul Wightman

Sound & Vision Angel

Paul is an award-winning director, producer and creative consultant, who began his career in London and Hollywood with Oscar-winning partnership David Puttnam and Hugh Hudson, before making a detour into the world of sports and entertainment PR with agencies Jardine International and Mustard Media, where he was founding director and creative head.

After eight years overseeing accounts such as Texaco’s Formula 1 sponsorship and the global Land Rover 4x4 event Camel Trophy, Paul came to the realisation that he still wanted to be a film director when he grew up, so did what any sane person with a terrifyingly large mortgage and a new baby to support would do. He resigned and went freelance.

Since then, Paul’s big brand marketing experience, combined with a genuine love of storytelling and the moving image has seen him produce and direct promos, commercials, TV series and branded content for the likes of Adidas, Alfa Romeo, Barclays Bank, BMW, Breitling, Canon, Caterham, Carlsberg, Cheltenham Festival, Continental Tyres, Cooper Tires and Corona beer (and that’s just A-C), for events such as All Tomorrow’s Parties, the FIFA World Cup, the Olympic Games and the Red Bull Air Race (which he directed for Channel 4), featuring talent such as David Beckham, Andy Murray and supermodel Bar Refaeli and for agencies such as Kaizen, Performance Communications, Pretty Green and 3 Monkeys (aaand breathe!)

Outside work, Paul sits on the membership committee of Soho FarmHouse and the board of the Oxford Technology & Media Network and is an integral part of his local Sofar Sounds music crew, staging 20 intimate gigs a year in unusual spaces, featuring up and coming artists from across the globe.

paul@indigodingo.com

www.indigodingo.com

Daniel Cohen

Global Angel

With a career spanning over 25 years, Daniel is one of the few individuals to have built and led three, top-ten, consumer PR practices: Harrison Cowley, Trimedia and Grayling.  At Atomic, a Silicon Valley based integrated agency renowned for its pioneering use of analytics, he grew the agency to be one of the most successful challenger shops across EMEA. More recently at LEWIS, he led consumer and digital teams across EMEA, sparking a renaissance of strategic and creative strength.  Regarded by some old bloke down the shops as a ‘veteran’, Daniel’s eternal youth still features in the PR Week Power Book, a list of the most influential and respected comms professionals in the UK.  

But it’s his work for clients which has always been Daniel’s driving force.  From creating the world’s first food waste campaign, Love Food Hate Waste, to creating AVIS’ most successful integrated campaign ever and turning around McDonald’s reputation, his client list reads like a Who’s Who of prestigious brands.  National Lottery, Nestlé, Coca Cola and PayPal all won awards under his leadership and, as the creative and strategic lead for Diageo spirits, British Airways, Hilton, McDonald’s, Pernod Ricard and M&S, his experience stretches beyond the boundaries of PR. 

He stands by “better never stops”, is an exponent of adventurer Norman Vaughan’s mantra, ‘dream big, dare to fail’, and believes all brands need to be more single minded and simpler in their communications.  “Let’s face it. Life’s complicated enough as it is.”

Siobhan Dunn

Charity Angel

Siobhan began her working life at Sothebys in arts marketing before moving to Deutsche Bank to work in internal communications. She joined Teenage Cancer Trust in 2005 as the first member of the charity’s corporate fundraising team, building an award-winning fundraising department before becoming CEO in 2013. During her time at the charity she was pivotal in successfully positioning Teenage Cancer Trust as the charity of choice within the corporate and music sectors.

Passionate about making a difference. Siobhan has extensive experience of working in the worlds of finance, sport, retail, NHS, music and entertainment. Having worked with the likes of Credit Suisse, Volkswagen, Arsenal Football Food, Kimberley Clark, The Body Shop and most recently Aldi she understands how to create hugely successful fully integrated Brand/Charity relationships and can help work with you to best package that for maximum benefit.

On a personal level Siobhan is a passionate advocate for the advancement of women into senior leadership positions, helping women find their authentic leadership style. Most recently she was invited by Edinburgh Business School to be a judge for their annual Women’s Executive Leadership Programme. Having moved on from her role as Charity CEO Siobhan is now working primarily in an advisory capacity across both the private and third sectors.  

Alison Couper

Well Travelled Angel

With a career of over 25 years Alison has worked in or for most travel verticals. She cut her teeth as global PR Manager at Environmental Services Group Rentokil, before moving to the luxury travel industry at the Orient Express Group, working for them both in London and Sydney. A passion for travel and the technology driving it led her to head up in-house teams at BA Air Miles, Travelstore and  Expedia Inc. 

She helped create award wining campaigns for British Airways Tourism for Tomorrow Awards and worked with a range of clients from the Caribbean Tourism Organisation, First Choice, Singapore Tourist Board, Sydney Opera House, Sea France and back in the day Hoverspeed to name a few.

Her decades tenure as lead Global Comms at Expedia (Hotels.com) saw her scoop the main Sabre Award for Travel and Tourism for the Hotel Price Index.

More recently shes been advising companies on their entry into new global markets from a comms perspective. At one stage she had a roster of nearly 50 agencies globally which gave her insight into localisation and execution.